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This universally admired LD from Seven Design Works has been on quite a roll lately, lending his inimitable touch to some of the highest profile projects of the year, including Beyoncé’s sizzling performance at the Grammy Awards. His spectacularly elaborate designs notwithstanding, FitzGerald’s creative process starts with something decidedly simple–listening.

A partner in LA-based Seven Design Works with LeRoy (Roy) Bennett and Tobias G. Rylander, FitzGerald earned well-deserved acclaim recently for his work on Beyoncé’s Drunk in Love performance at the Grammy Award ceremonies, which featured Nexus 4 x 4 panels, as well as the Bruno Mars Moonshine Jungle Tour. FitzGerald took time from his busy schedule to share some of his thoughts – and visions – with us.

We know you’ve learned from Roy Bennett. There’s a lot of rich history in his career; can you highlight the key lessons you’ve absorbed from working with him?

“The thing that stands out immediately is Roy’s impressive ability to hear new music and then create visual concepts which exactly match that music. This gets to the very heart of creating a successful and meaningful design.  Cueing is the most intensive part of each show — really capturing the sounds visually.”